Question 6 (Mandatory) (2 points) Saved A company is trying to figure out what products to offer, when to add new products, and when current products should be discontinued. What tool will assist the company in answering all of those questions? a) product portfolio Management b) marketing mix c) product life cycle 23 Question 7 (Mandatory) (2 points) Saved Identify the first stage of the product development process: a) business case analysis Ob) generate and collect new product ideas O c) screen product ideas Question 8 (Mandatory) (2 points) Saved What is considered an example of a brand as an identifier for a company or organization? a) a reputation in the marketplace that drives premium prices b) a company's unique place in the customer's mind based on past experiences c) design, term, name, sign, symbol Question 9 (Mandatory) (2 points) Saved A leading brand evoking a favorable or disagreeable emotional or mental association with it is the definition of: a) brand loyalty Ob brand name c) brand equity