Question $6($Mandatory$)(5$ points$)$

Which of the following describes public opinion research?

Utilizes quantitative and$/$or qualitative research methods

Essential element of contemporary governance, elections, and policy formulation

Collection of information on the opinion of a target audience or public

All of the above

None of the above

Question $7($Mandatory$)(5$ points$)$

Which of the following best describes strategy?

The overarching or master plan for achieving an objective

The communications used to achieve an objective

The specific activities or actions designed to achieve an objective

All of the above