Question $6$

$($Marks: $30)$

The study of personality has been a research topic for many decades.

Marketers have found that certain personality traits have an impact on consumer spending and how consumers make purchasing decisions.

Write a report in which you discuss personality and consumer buying behaviour for a sneaker brand like Reefer. Include the following in your report:

The nature of personality.

How consumer personality traits can influence buying behaviour.

Include examples relating to the Reefer sneaker brand to support your discussion.

Note: An introduction and conclusion to your discussion is required. Refer to the rubric at the end of the POE to guide your answer.