Question: Question 6: On Attribute Importance Given the information shown below (from a screen shot of Market Study 15 at decision period 0, or round 0,

Question 6: On Attribute Importance Given the

Question 6: On Attribute Importance Given the information shown below (from a screen shot of Market Study 15 at decision period 0, or round 0, which your team will have access to in making your Period 1 decisions), what are the top 3 most important attributes as demanded by market segments Alpha and Epsilon, respectively? How would you use this information in various pertinent aspects of strategic marketing decision-making? (10 points) (Optional question) Market Study 15: Attribute Importance by Segment Run Name: TGaoDemo-W1 Market: Devices Period: 0 Alpha Beta Gamma Delta Price 1.00 1.00 1.00 1.00 Wt. 0.10 0.10 0.06 0.03 Complex. 1.00 1.00 1.00 1.00 Freq. 0.00 0.00 0.00 0.00 Power 0.00 0.00 0.00 0.00 Speed 0.90 0.90 0.94 0.97 Note: High = 1; Low = 0 Epsilon 1.00 0.01 1.00 0.00 0.00 0.99 Your Answer: The top 3 attributes for Alpha: The top 3 attributes for Epsilon: Decision-making implications: (Ctrl)

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