Question $6$

One of the basic elements of Rogers diffusion theory is the concept of the Adoption Process which deals with the mental

stages through which an individual passes from the time of his$/$her first knowledge of an innovation to the time of

product adoption or purchase.

Match between the stages and the description

$[$Choose $]$

Mass media advertising was critical in informing customers about the new iPhone.

This is the final stage where the individual will make a decision to buy

Evaluation

Customers became curious and started mental assessment of the product's benefits in relation to present and anticipated

$$ Most customers did Aot purchase iPhone since it was expensive and waited to get some "hands$-$on$"$ experience.

Was generated by advertisements that did not fully disclose the exciting features of iPhone but did provide some clues.

Interest

Customers became curious ar

Trial

Most customers did not purct

Awareness

Was generated by advertisem

Adoption

This is the final stage where tt