Question 6

Risk aversion is the tendency to avoid risk. Which of the following positioning strategy can best appeal to this type of consumer behavior?

a. Adjust pricing strategy

b. Offer a generous refund policy

c. Seek third party endorsement and testimonials from customers

d. Enhance product knowledge of sales team

Question 7

Bristol Cars Ltd. is a producer of luxury cars with only around 100 cars made per year. Each car is uniquely produced, and the factory is at capacity. If you are the Global Marketing Manager of Bristol Cars, which of the following options will you recommend as a viable global marketing positioning strategy?

a. Lower the price of the basic model of the car so to attract more customers

b. Promote the global brand image of Bristol Cars so customers will be willing to pay more for the car

c. Reduce the sponsorship of CSR activities outside of UK

d. Cross-over with Bristol City Football Club to produce Christmas merchandize for local community

Question 8

Traditional values emphasize the importance of religion, parent-child ties, deference to authority and traditional family values. Which one of the following does NOT reflect traditional values?

a. Google is one of the best employers. I want to work for this company so I can have a better future and earn more money.

b. None of the above

c. Being a parent is a lot of hard work. I prefer having a pet.

d. Men should make more money than their wives because men pay for all the expenses.

Question 9

Political risks can be potentially beneficial to some companies, given the right circumstances. Which of the following best describes such situation?

a. Dolce and Gabbana had to apologize to the consumers in China owing to its insensitivity to local culture.

b. Manufacturers in Vietnam have seen a sharp increase in business for production out-sourcing after the US-China Trade War started.

c. COVID-19 has accelerated the growth of E-commerce businesses.

d. All of the above

Question 10

Globalization promotes and increases interactions between different regions and populations around the world. It is good for international trade, but certain groups of people may not benefit. Please identify stakeholders who may hold an negative view on globalization.

a. Union leaders who fear that there may be job loss to those sectors unable to compete on a global scale

b. All of the above

c. Environmental activists who have grave concern over production outsourcings impact on developing countries eco-system

d. Farmers who have traditionally been receiving governments export subsidies