QUESTION 6

1. Scenario Forecasting is most appropriate when

   		You have quantitative data
   		You do not have quantitative data
   		You dont know what the future brings
   		You know what the future brings

2 points

QUESTION 7

1. What major global company bought the authors division?

   		General Motors
   		General Electric
   		Ford Motor Company
   		The authors division was not sold

2 points

QUESTION 8

1. The authors experience includes working for a company that attempted a

   		Differentiation strategy
   		Low-cost strategy
   		Best cost strategy
   		Focus strategy

2 points

QUESTION 9

1. Which best describes the decline phase of the life cycle?

   		"Highly competitive (shakeout), moderate profits, requires cash"
   		"Few large competitors, moderate profits, generates cash"
   		"Few large competitors, relatively high profits, self-sustaining cash flow"
   		"Low competition, low profits, requires cash"

2 points

QUESTION 10

1. "Which model would best illustrate the quote, plans are nothing, planning is everything?"

   		Rational
   		Public Relations
   		Emergent
   		Five Forces