Question: . Question 6 The major difference between positioning and the value proposition is that positioning _ _ _ _ _ _ _ _ _ _

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Question 6
The major difference between positioning and the value proposition is that positioning ____________________, whereas the value proposition _______________________.
1 point
targets a specific segment; targets all possible segments
is stable and long term; is more temporary and short-term
relates to the brand; relates to the company.
involves benefits; involves attributes
is focused on the most relevant benefit; reflects the wider range of benefits offered

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