Question: QUESTION 6 [ Total: 1 5 marks ] Mohan Company is trying to set the price for one of the new products. Three pricing schemes
QUESTION Total: marks
Mohan Company is trying to set the price for one of the new products. Three pricing schemes A and have been suggested. The estimated sales volume under the demand of high, average and low are indicated in the following payoff table:
tablePricing Scheme,Levels of Demand, Payoff RMHighAverage,LowABCProbability
a Determine the best investment using the following decision criteria:
i Maximax
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ii Maximin
iii Equally likely criterion
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iv Criterion of realism, using
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v Minimax regret criterion
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b What decision would maximize the expected sales volume?
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