Question: Question 6 Using a tabular format shown below, identify and explain a) who is the current target market of cruise tourism and the basic marketing

Question 6 Using a tabular format shown below,

Question 6 Using a tabular format shown below, identify and explain a) who is the current target market of cruise tourism and the basic marketing mix that the industry employed. (6 marks) b) how the target market and marketing mix would change if the 'strategic and structural changes' proposed in the case are implemented. Evaluate at least 4 changes that been suggested in the case. (24 marks) a) Current b) Proposed 1 change (Please specify) Proposed 2 change (please specify) Target market Marketing Marketing mix 1 (please mix 2 (please specify) specify) Marketing mix 3 (please specify) Marketing mix 4 (please specify) [30 marks] Question 6 Using a tabular format shown below, identify and explain a) who is the current target market of cruise tourism and the basic marketing mix that the industry employed. (6 marks) b) how the target market and marketing mix would change if the 'strategic and structural changes' proposed in the case are implemented. Evaluate at least 4 changes that been suggested in the case. (24 marks) a) Current b) Proposed 1 change (Please specify) Proposed 2 change (please specify) Target market Marketing Marketing mix 1 (please mix 2 (please specify) specify) Marketing mix 3 (please specify) Marketing mix 4 (please specify) [30 marks]

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