Question $6$: What was the best method for collecting primary data on what

consumers want in beard oil?

Focus groups because we interviewed people who consistently used beard oil and that allowed us to

gather enough feedback specifically around what consumers want

Projective methods because we learned what study participants' feelings, thoughts, opinions, and

behaviors are when they use beard oil

Depth interviews because we found lots of people who are knowledgeable about the general subject

Case analyses because we did an intensive study of representative examples $($cases$)$ and learned a

lot about who doe.Jand doesn't use beard oil