Question: Question ( 60 Marks) The testing phase of product development ensures that the product operates as expected. Certain parts of the new product test are

Question ( 60 Marks) The testing phase of product development ensures that the product operates as expected. Certain parts of the new product test are carried out to find out customers experiences when using the products. 1) Evaluate the techniques that can be used for testing customers experiences for a new product.

2) Appraise the strengths and weaknesses of the following new product development models:

1. Departmental Stage Model

2. Cross Functional Model

3. Stage Gate Approach

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