Question: Question 7 ( 1 , point ) 1 1 , 1 2 Which of the following statements is true of the use of catalogs in

Question

7 (1,

point

)

11, 12

Which of the following statements is true of the use of catalogs in the directmarketing industry?

The number of catalogs mailed and the number of traditional catalog shoppers has increased in recent years.

The emotional appeal of a traditional catalog exceeds that of online catalogs, and, ultimately, a traditional catalog is one of the best ways to drive consumers online.

A disadvantage of catalogs is that they can be used only in the form of traditional hard copies; they cannot be used online.

Catalogs are ineffective due to their limited segmentation characteristics.

Question 7(1, point) 11,12 Which of the following statements is true

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