Question: Question 7 ( 1 point ) A maker of high - end cookware decides to switch from exclusive to selective channel coverage in the US
Question point
A maker of highend cookware decides to switch from exclusive to selective channel coverage in the US market. Which of the following would be a good reason for making this change?
The cookware brand has established its reputation already.
The cookware brand has a strong customer group who are willing to take cost to buy its products.
Retail salespeople play a key role in educating consumers about the strengths of this cookware vs alternatives.
Customer feedback suggests that wouldbe buyers are put off because the brand is not available in their favorite stores.
The cookware brand is made in America.
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