Question $7(1$ point$)$

Ali is a plumbing fixture manufacturer's salesperson. He sells to wholesalers, homebuilders, and retailers. The company's marketing plan calls for Ali to attend four trade shows a year. He recently found out that there would be a new Home Show aimed at consumers in his territory and he wants to attend. His boss gives him permission to attend the additional show. Which concept in successful marketing planning is exemplified in this scenario?

Stay flexible.

Utilize input, but don't become paralyzed by information and analysis.

Don't underestimate the implementation part of the plan.

Stay strategic, but also stay on top of the tactical.

Give yourself and your people room to fail and try again.

Question $8(1$ point$)$

Market development strategies allow a firm to invest additional resources to have existing customers consume new products.

True

False