Question $7(1$ point$)$

Clearwater Hampers is a small British company that sells luxury food and drink in

various combinations in picnic hampers. Food and wine are seen as classic, fail$-$safe

gifts in a market where gift$-$giving is increasingly tricky. Corporate customers, both in

the United Kingdom and abroad, are important to the business. The firm's products

are also available in a number of retail establishments around the world. The leading

salesperson for Clearwater Hampers is Peter Austin who has been with the company

since it began operation in $1979.$ The firm's owners were originally trout farmers

who needed a source of income during the winter months and who diversified into

selling fine liquors, cheeses, chocolates, and other luxury food items. The company

uses a variety of promotions to make prospects aware of the company's products.

Clearwater Hampers spends money on advertising for all of the following reasons

EXCEPT to:

increase overall sales.

inform prospects that a product is on the market.

develop leads for Austin and the rest of its sales force.

create cognitive dissonance about recent purchases.

educate customers about the company's picnic hampers.