Question: Question 7 1 Point Colton is exploring multiple suppliers in order to find the best price. However, instead of calling all eight potential suppliers, he
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Point
Colton is exploring multiple suppliers in order to find the best price. However, instead of calling all eight potential suppliers, he only reaches out to the first three and bases his selection on those instead of contacting all suppliers. Colton's action best describes the concept of
satisficing.
escalating commitment.
the illusion of control.
optimal decision making.
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