Question $7(1$ point$)$

What is the purpose of a communication plan for a marketer?

a$)$ to think ahead about the promotions mix execution, to ensure the whole marketing team agrees on a common vision for their work, and to identify what role each individual plays to achieve that vision

b$)$ to address the business's needs for brand awareness and to keep its marketing mix fresh in the public's eyes

c$)$ to prepare for how the target market will react to certain kinds of marketing activities and to plan for contingencies to address market concerns