Question: Question 7 (18 points) EXPLAIN 3 value benefits of globalization for European countries or the USA as well as 3 value benefits of globalization for

Question 7 (18 points) EXPLAIN 3 value benefits

Question 7 (18 points) EXPLAIN 3 value benefits of globalization for European countries or the USA as well as 3 value benefits of globalization for Asian or African countries. Imagine that you are the CEO of a Fast Moving Consumer Goods (FMCG) Multinational Enterprise and that you endorse 'purpose' marketing as the new guideline in your 2022 strategic plan. Explain how this new guideline can be used to re-distribute value and wealth over the dozens of countries worldwide where the Multinational Enterprise is active in sales, marketing, production and logistics. How, according to you, should this FMCG Multinational Enterprise (MNE) organize itself to create a more equal distribution of value and wealth over the countries where it is active? You are welcome to use the value chain model as well as Osterwalder's business model to discuss the MNE's activities and departments that help create this more equal distribution. Please present an answer with a minimum of 400 words and a maximum of 500 words

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!