Question: QUESTION 7 ( 2 0 Marks ) Strategic fit shows to what extent a company is matching its abilities and resources with the opportunities in

QUESTION 7(20 Marks)
Strategic fit shows to what extent a company is matching its abilities and resources with the opportunities in the external
environment. Examine the different basic steps that a company such as PEP Stores will follow in order to achieve a
strategic fit in its supply chain.

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