Question $7(2$ points$)$

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The concept that a product should not only fit the market needs but have a technical advantage as well is known as the:

Question $7$ options:

a$)$

market pull approach to new product introduction.

b$)$

technology push approach to new product introduction.

c$)$

inter$-$functional view to new product introduction.

d$)$

dual approach to new product introduction. which is right option