Question $7(2$ points$)$

Which statement about global brands is most accurate?

A global brand is a collaborative effort among several different multinational firms to ensure that semiotic mistakes do not occur.

A global brand uses consistent advertising across multiple countries and cultures.

A global brand has marketing programs that are coordinated in each individual country where the service is sold to ensure a consistent customer experience.

A global brand is marketed under different brand names for every market.

A global brand alters the product or service formulation for each country.