Question: Question 7 ( 3 points ) Amir is the head of marketing and is explaining to colleagues that the company's new boutique bed and breakfast

Question

7 (3

points

)

Amir is the head of marketing and is explaining to colleagues that the company's new boutique bed and breakfast near the ocean should not be priced similarly to the local Super

8

Motel. Amir explains that the new bed and breakfast is of the highest quality, has posh amenities, and is therefore being marketed to upper

-

and upper

-

middle

-

class couples. Amir is explaining which of the critical Cs of pricing?

Compatibility

Competition

Customer

Cost

Question 7(3 points) Amir is the head of marketing and is

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