Question $7$

$5pts$

In perceptual mapping, what does the distance between two product points primarily represent? $q,$

Price differences

Advertising spend differences

Quality Differences

The similarity in consumer perceptions

Question $8$ can have mutliple answers

$5pts$

In a perceptual map for cars, if 'luxury' and 'economy' are placed on opposite ends of the horizontal axis, what might be a suitable characteristic for the vertical axis? $q,$

High vs$.$ Low Safety

High vs$.$ Low Price

High vs$.$ Low Color Variety

High vs$.$ Low Design