QUESTION 7 5 points Save Answer Typically, buyers experience postpurchase dissonance when they buy expensive items. O True O False QUESTION 8 5 points Save Answer According to the textbook, all marketing activities should mainly be centered on a. the product offering b. the marketing plan c. advertising and selling O d. customer value QUESTION 9 5 points Save Answer Product, Promotion, Price and place are elements of O a. the target market b. the business strategy c. the marketing concept d. the marketing mix QUESTION 10 5 points Save Answer Which of the following is Not an example of demographics' in marketing? (Choose the best answer). a. adults who drink beer two times a week b. teenagers age 15 - 19 who play tennis c. hispanics in NYC who own at least one vehicle d. Recent graduates working in entry-level marketing jobs who make over $40,000 a year QUESTION 11 5 points Save Answer An example of a 'convenience' product that consumers purchase is O a. a candy bar b. life insurance c. a luxury car O d. bedroom furniture QUESTION 12 5 points Save Answer Assume in the neighborhood where you live, work or go to school, there is a small pizza store (i.e. pizzeria). Which of the following would be a competitor(s) of that neighborhood pizzeria? Really think about this question before you answer. a. another pizza place such as Domino's Pizza b. a McDonald's restaurant c. a store that makes sandwiches, such as a deli d. all of the above