Question 7 (6 points) The new measure for consumer spendable income (CSI -- no, not Crime Scene Investigation) -- which is a far more accurate measure of how much CSI will buy in a a specific market -- is... WIM (World Income Metrics) OP2P (Parity-to-Parity economics) COO (Country of Origin concept) PPP (Purchasing Power Parity) The Diderot effect is used in 's business model. Rooms to Go's Tiffany's Louis Vuitton's Marshall's Question 19 (6 points) Shaping a message for diffusion involves... Cultural barriers to acceptance Leveling and sharpening the message to make it sticky High degree of repetition of the message Ensuring that the message is kept exactly as it was originally stated Question 23 (5 points) Class to mass usually requires the purchaser from "mass" to... Be shown using or wearing the item (e.g., the way a brand ambassador would be shown using it) Be wealthy enough to be afford multiple items from the most expensive (highest end) of a line of products Make a trade-off, that is give up something in order to be able to obtain the piece of "class" item -- even if that "piece of class" item isn't as costly as the top- of-the-line item Be able to afford only an item from the very cheapest level of items