Question: QUESTION 7 Consumer - franchise or image building for a brand is: A . The exclusive responsibility of advertising. B . Accomplished through short -

QUESTION 7
Consumer-franchise or image building for a brand is:
A. The exclusive responsibility of advertising.
B. Accomplished through short-term price oriented promotions.
C. Is impossible to do through consumer promotions.
D. Can be accomplished through consumer promotions that reinforce established brand images or positioning.
E. Is beadming less important to marketers as competition intensifies.
QUESTION 7 Consumer-franchise or image building for a brand is: A.

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