QUESTION 7 could influence how most people would interpret that ad. Most people think of sodas as being an unhealthy beverage. If Pepsi would like to advertise a new healthy soda, In other words, consumers' beliefs about soda as a category will influence how new information is interpreted. selective retention O selective distortion O selective generalization O selective feedback O Selective attention QUESTION 8 Your company is launching a new toothpaste, which main benefit compared to available options is that it has fun flavors. Since toothpaste is a low-involvement purchase for most consumers, your most important tool for getting consumers to try your toothpaste, of the ones listed below, will be to O create an infomercial for late night TV O create a website on which consumers kind find out everything they need to know about the toothpaste to minimize the perceived risk of buying it O use highly visible in-store displays so that consumers cannot avoid seeing your product when they are out to buy toothpaste O advertise your product's benefits in health related monthly magazines O send direct mail to consumers that contains information about the product QUESTION 9 That milk from grass-fed cows is better for your health is an example of a(n) that can affect consumer choice. O attitude Obelief O benefit judgement O selective fact O value statement