Question: QUESTION 7 For the 2-Phase method, the objective function of the first phase must be minimized has the same nature of the original objective. none

QUESTION 7 For the 2-Phase method, the objective function of the first phase must be minimized has the same nature of the original objective. none of the answers must be maximized An advertising company offer three types of mediums: television, newspaper and radio. The cost for each medium with its audience coverage is given below. Television Newspaper Radio Cost per advertisement() 2400 600 500 Audience per advertisement 106,000 47.000 18,000 The company is capable of using a number of newspaper advertisement slots up to 11. Moreover, in order to balance the advertising among the three types of media, the total number of advertisements on radio should not occur more than 36% of total number of advertisement, and at least 9% of the total number of advertisements should occur on television. The weekly advertising budget is $23500. How many advertisements should be run in each of the three types of media to maximize the total audience? If we assume the number of ads on each type of meduim as follows:T, NR respectively Given the following budget constrain aT+bN+CR 23500 What is the value of b? Remember: The answer box can not accept any text
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
