Question: Question 7 Gold Class Electricals, a consumer - electronics firm, targets market segments based on factors such as country, age, social class, usage rate, and

Question

7

Gold Class Electricals, a consumer

-

electronics firm, targets market segments based on factors such as country, age, social class, usage rate, and beneilits sought. The company divides its markets based on

demographic variables

geographic regions

psychographic segmentation bases

behavioral variables

multiple segmentation bases

Question 7 Gold Class Electricals, a consumer-electronics firm, targets market segments

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