QUESTION 77 Allowances can be given to final customers. consumers or channel members. True False QUESTION 78 Items with lower markups may be profitable if the stockturn is higher True False QUESTION 79 Penetration pricing policy is offering products at an initial low price with the intention of raising the price after a short time. True False QUESTION 80 Marketing strategies and plans that the marketing manager recommends are more likely to be accepted and then successfully implemented the link between marketing and other functional areas have been carefully considered from the outset True False