Question: QUESTION 77 is a budgeting method designed to keep a brand in the minds of consumers. O Objective and task method Affordable method Call to

QUESTION 77 is a budgeting method designed to

QUESTION 77 is a budgeting method designed to keep a brand in the minds of consumers. O Objective and task method Affordable method Call to action method Percent-of-sales method O Competitive parity method QUESTION 78 The different types of marketing communications an organization uses comprise its promotional mix personal selling O advertising O publicity direct marketing QUESTION 79 Direct response advertising includes O advertising and catalogs. PR and damage control. a personalized message. an offer and a call to action. O a sales promotion. QUESTION 80 Utilizing coupons or filling out a warranty registration are examples of O interference O feedback O encoding decoding O perception

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