Question: Question 8 0 . 1 p t s Tom is in charge of marketing for KC Toys. Tom hired an outside firm to perform a

Question

8

0.1 p t s

Tom is in charge of marketing for KC Toys. Tom hired an outside firm to perform a marketing audit, which reviews the marketing department's efficiency and effectiveness. After receiving the audit Tom realized that

K C

needed to take corrective action and rethink their marketing plan. This is an example of which aspect of the strategic marketing process?

Analysis

Planning

Implementation

Control

Execution

Question 8 0.1pts Tom is in charge of marketing for KC

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