Question: Question 8 ( 1 point ) Saved The Yee - Haw Pickle Company in Park City, Utah, has grown in four years to supply 6
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The YeeHaw Pickle Company in Park City, Utah, has grown in four years to supply retailers nationally. The products include pickles and pickled green beans. YeeHaw's products are unique for their unusual ingredients, such as wildflower honey used in some of their products. The owners of YeeHaw are considering how to make the company grow. A large discount store chain with stores wants to add the YeeHaw product. What type of strategy, cost leadership or differentiation, should YeeHaw use?
The strategy is differentiation due to the considering of selling through a large discount chain.
The strategy is cost leadership due to the potential t sell to a large discount chain.
The strategy is cost leadership due to the desire to grow sales and look for new market opportunities.
The strategy is both cost leadership and differentiation due to the potential to sell to a large discount chain and the desire to grow sales.
The strategy is differentiation due to the use of unique ingredients.
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