Question 8 (1 point) You have been given a $4,500,000 annual advertising budget by your client for media advertising expenditures. You estimate that your overall CPM for all media will be $15 for the whole year. Approximately how many TAI could be purchased with this budget? QUESTION HINT AND DIRECTIONS Hint 1: CPM in this context means cost per 1,000 impressions. Every time you pay $15, you get 1,000 impressions. Hint 2: How many times will you be able to pay $15 if you have the budget of $4,500,000? Hint 3: The number of instances when you pay $15 should be multiplied by 1,000 because every time you pay $15, it guaranteed 1,000 impressions. Hint 4: We usually get very large numbers when we calculate impressions. That's okay . 500,000,000 impressions 20,000,000 impressions O 1,000,000,000 impressions 300,000,000 impressions Question 9 (1 point) Using your calculation of the TAI from Question 8, answer the following: If your target audience contains 60,000,000 adult females, how many times, on average, will each person be exposed to your commercial messages during the year? QUESTION HINTS AND DIRECTIONS Hint: Now that you have the TAI and the size of the audience (60,000,000), you can calculate the average frequency. 100 2 10 5