Question: Question 8 1 pts According to the five - step model of the marketing process, the first step in marketing is designing a customer -
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pts
According to the fivestep model of the marketing process, the first step in marketing is
designing a customerdriven marketing strategy
capturing value from customers to create profits and customer equity
understanding the marketplace and customer needs and wants
building profitable relationships and creating customer delight
constructing an integrated marketing program that delivers superior value
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