Question: Question 8 2 MKT 3 6 2 - 3 0 0 8 / Select the best response for this question: Why are marketing costs high

Question 82
MKT362-3008/ Select the best response for this question: Why are marketing costs high in the introductory stage of the product life cycle?
Immediate, widespread distribution in diverse markets is required at this stage.
Intense competition during the introductory stage can lead to price wars.
Product and manufacturing costs need to be identified and corrected.
The necessity for building customer awareness and education requires greater investment for marketing.
Question 82 MKT362-3008/ Select the best response for this question: Why

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