Question: Question 8 ( 2 points ) Jennifer Ofrem owns a consulting company that helps companies improve products or add product lines. Which of the following
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Jennifer Ofrem owns a consulting company that helps companies improve products or add product lines. Which of the following is the area of expertise?
Marketing research understanding core products.
Brand management positioning for innovation.
Forecasting using big data for discovery.
Product development New products for existing market segments.
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