Question: Question 8 4 pts Management can decide how much to spend on advertising, in an effort to attract new customers, but exactly how many will
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pts
Management can decide how much to spend on advertising, in an effort to attract new customers, but exactly how many will be won is uncertain. However, if a manager needs to purchase new printers for her area, she can get exactly new printers. This shows that
Management has only indirect control over the stock of customers
Customers may be won, but there is no zuarantee they will remain customers
Managers generally don't control the stocks and flows of customers; external forces like competitor actions are more influential
Managers have more direct control over customers won than printers
Advertising is not an effective means of influencing customer flow rates
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