Question $8$

$4$ pts

Marketers often use the country$-$of$-$origin $($COO$)$ effect. Which of the below are true of the $\frac{C}{O}O$ effect?

$q,$

It is based on consumers' perceptions about a product's country of manufacture or design

It is a type of brand association

Using the COO effect may not be allowed by law

It is an inference that may be used to position products

Question $9$

$12pts$

When firms enter new, foreign markets, they must often adapt or modify their product for one or more of the reasons below. For each reason: $($a$)$ briefly explain what the reason is about $($why it might create the need for a modification$)$ and $($b$)$ provide an example of a specific product and the modification that might be required because of the reason. Use a "real" product in your answer, not just a generic example.

Reasons for Modifications:

Environmental Conditions $($climate$)$

Product Usage

Compulsory or Legal Requirements

Culture