Question: Question 8 A marketer that targets customers based on marital status and the presence and age of children is using behavioristic segmentation. lifestyle variables. psychographic

Question 8 A marketer that targets customers based on marital status and the presence and age of children is using behavioristic segmentation. lifestyle variables. psychographic variables. family life cycle.

Question 11

Laura always uses Box office revenue as her guidance to choose movies. Her logic is, if a movie is a Blockbuster success, it must be a good movie since so many people watched it. Laura's reasoning is an example of _________

		Indirect network externalities
		Direct network externalities
		Information spillover
		Herding behavior

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

A marketer that targets customers based on marital status and the presence and age of children is using lifestyle variables. family life cycle. phase of life segmentation. behavioristic segmentation....

1, ______ advertising supports organizational images, ideas, and political issues while ______ advertising touts the uses, features, and benefits of goods and services. a. Advocacy; product b....

A marketer that targets customers based on marital status and the presence and age of children is using A . behavioristic segmentation. B . phase of life segmentation. psychographic variables. D ....

arketer that targets customers based on marital status and the presence and age of children is using a . behavioristic segmentation. b . lifestyle variables. C . psychographic variables. d . family...

It is the holiday season.Marketing budgets are being spent heavily to attract your attention to entice you to buy products.Chapter 11, specifically pages 357-359, lists and discusses 5 types of...

What could Jell-O use to determine if consumers perceive a void in snacks that are easy to handle and wholesome, and if customers think Jell-O Pudding Pops would fill that void? Select one: a. a...

REAL WORLD APPLICATION QUESTION #1 (20 pts.) Peloton, the fitness company famous for its at-home bike and streaming classes, is planning a new marketing campaign to entice more customers to buy their...

Marketing: An Introduction, 13e (Armstrong) Chapter 6-1 Market Segmentation 1) ________ is the process of dividing a market into distinct groups of buyers who have different needs, characteristics,...

Marriage, Cohabitation, and Same-Sex Marriage ANTONY W. DNES n this article, I explore some important limits to freedom imposed by family law and contribute to the recent debate about cohabitation...

Could the Clubcard concept be expanded to better use the rich mine of information Tesco has about where, when and what customers buy? Keeping ethical concerns in mind, how could the Clubcard program...

1. What does a SWOT analysis reveal about Sirius XMs overall situation as of 2014? 2. Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the...

In auditing the City of Pippa Passes General Fund, a staff member asks whether the following items should be reported as calendar year 20X4 revenues: 1. Property taxeswhich are levied in December and...

Which of the following statements is NOT correct? Select answer from the options below The purchase of a partner s interest will change that partner s capital balance. The purchase of a partner s...

As the manager of Smith Construction, you need to make a decision on the number of homes to build in a new residential area where you are the only builder. Unfortunately, you must build the homes...