Question $8$: Choose a goal for Beacon that aligns with all components of the SMART framework.

Goal $1$: Our goal is to drive more traffic to our website by increasing the number of referrals from social media sites by $10\%$ by publishing relevant video and behind$-$the$-$scenes content for our audience.

Goal $2$: Our goal is to boost user engagement on social media platforms by $5\%$ each week for the next five weeks.

Goal $3$:Our goal is to increase brand awareness by creating and posting new content twice per week leading to a $5\%$ increase in social media followers in four weeks.

Goal $4$: Our goal is to generate more leads for national parks by creating content that encourages users to share their experience outdoors by $10\%$ on each social media platform.