Question $8$

In $2004,$ Giorgio Armani, the Italian fashion group, announced plans to launch a $$1$ billion international luxury hotel chain containing ten hotels and four resorts before the end of $2015.$ One of the major reasons for opening a hotel chain was an international trend toward luxury lifestyle consumerism. In terms of its SWOT analysis, the trend toward luxury lifestyle consumerism would be an example of a $($n$)$:

strength

strategic advantage

weakness

target marketing

opportunity