Question $8$

Stephen's business called Lemon Tailor Co$.$ uses recycled textiles to make one$-$of$-$a$-$kind suits for its clients. Consumers view the

business as refined, sustainable, and luxurious. In comparison consumers view Stephen's nearby competition Lime & Lapel as

refined and luxurious, but not sustainable since they don't use recycled textiles. What answer best describes this example between

Lemon Tailor Co$.$ and Lime & Lapel.

The example describes the positioning of the two businesses.

The example helps to understand why brands should use promotional advertising.

The example showcases what a successful advertising campaign can do for a business.

The example explains why creativity is so important in advertising.