Question 81 1 pts is defined as identifying the sections of consumers who are similiar with regard to key characteristics and who would respond well to a product and related marketing mix. Purpose segmentation O Market segmentation Situational segmentation Product segmentation Question 82 1 pts is information derived from publications such as American Demographics and Advertising Age, or Government sources such as the U.S. Census Bureau, while is information collected for a specific purpose in order to address a specific problem at hand. O primary, secondary consumer service, internal Oo oo secondary, primary internal, consumer service Question 83 1 pts A includes a name, logo, slogan, and/or design scheme associated with a product or service. Devise Brand Draft Model Question 84 1 pts A product's is how potential buyers "see" the product, it is expressed in comparison to the situation of competitors. While is usually the first item consumers consider when looking to purchase a product. definition, popularity rank, status position, price tangibility, intangibility