Question: Question 9 1 MKT 3 6 2 - 6 0 1 1 / Many consumers, especially when faced with an uncertain purchase decision, think that

Question 91
MKT362-6011/ Many consumers, especially when faced with an uncertain purchase decision, think that a high price:
indicates that the brand was slipping into the decline stage of the product life cycle but has had a sudden resurgence of growth.
will always lead to major price discounts to wholesalers and retailers that distribute it.
is an indication that consumers are being ripped off.
Question 91 MKT362-6011/ Many consumers, especially when faced with an uncertain

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