Question: Question 9 ( 1 point ) Saved Axe Body Spray has decided to launch a luxury fragrance ( . . . it could happen )
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Axe Body Spray has decided to launch a luxury fragrance it could happen priced at $ per bottle. The company intends to bring the price down gradually over time eg $$$ etc. so that customers who couldn't afford it at launch would be able to purchase the product. What pricing strategy is Axe using?
Price skimming strategy
Highlow pricing
Costplus pricing
Marketing penetration
Competitive pricing
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