Question: Question 9 1 pts High - involvement purchases are: Purchases that have much less risk of buyer's remorse due to the huge amount of up
Question
pts
Highinvolvement purchases are:
Purchases that have much less risk of buyer's remorse due to the huge amount of upfront research required
Purchases of high frequency
Purchases of greater consequence to the consumer, whether it be cost risk, or status, etc
Purchases with low moral weight
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