Question $9$

$2\mathrm{.}5$ pts

According to David Aaker, a brand is:

"Far more than a name and logo$,$ a brand is an organization's promise to a consumer to deliver what the brand stands for not only in terms of functional benefits but also emotional, self$-$expressive and social benefits."

The cumulation of Product, Price, Place and Promotion.

It's how you manipulate Price in relationship to Place and Product.

The name and logo make up the brand.

A list of functional and emotional benefits.