Question: Question 9 ( 2 points ) A criterion for successful market segmentation is that a firm must be able to reach a segment with a

Question 9(2 points)
A criterion for successful market segmentation is that a firm must be able to reach a segment with a customized marketing mix.
True
False
Question 10(2 points)
A key advantage of test matiketing is that it exposes a new product to competitors before its introduction.
True
False
Question 9(2 points) A criterion for successful market segmentation is that

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